In a strategic move to counter Amazon's hold on the online retail sector, Google has put finishing touches to its latest addition-Google buy buttons.
Experts say these buy buttons will appear alongside paid search ads only.
Basically, the purpose of the buy buttons is to enable people buy directly from the search engine, anything that catches their fancy.
Experts say with this new addition, Google is moving from just being a search engine to a powerful mall engine that can pull products from stores all over the globe.
Currently, Google is in talks with some shopping malls to begin processing payment for stuff ordered on the site.
The Google buy buttons will first be tested on mobile search results.
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